4 Key Issues Affecting Packaging Sustainability

Sustainability has become a focus in the packaging industry, with brands and manufacturers working to find greener solutions. However, achieving true sustainability in packaging is a complex process influenced by several key factors. In this blog post, we will explore four key issues that affect packaging sustainability: sustainability goals, bio-based packaging materials, extended producer responsibility (EPR), and inventory management.

1. Sustainability goals: Setting clear targets for packaging

Many brands have ambitious circular packaging and related sustainability goals, but many have had to revise these goals. There are multiple factors that have enabled and driven these revisions, such as infrastructure, supply chain, and consumer behavior issues that have posed challenges in achieving reusable/recyclable packaging goals.

2. Bio-based packaging materials: The shift from petroleum-based materials to renewable resources

Traditionally less permeable biodegradable materials, such as PLA [polylactic acid] or PBAT [polybutylene adipate terephthalate], have made great strides in terms of commercial economics. But they are still sometimes a cost-prohibitive option. However bio-based packaging materials are not necessarily a viable option in terms of innovation, availability, and price, and it remains to be seen whether they can scale up quickly enough to have a meaningful impact.

3. Extended Producer Responsibility (EPR): Accountability Model

Extended Producer Responsibility (EPR) programs are influencing packaging material choices and claims. Extended Producer Responsibility is a policy approach that requires producers to be responsible for the entire life cycle of their packaging products. This includes collecting, recycling, or disposing of packaging waste after it has served its purpose. EPR systems incentivize manufacturers to design products that are easier to recycle or reuse, thereby reducing environmental impact. Under the EPR model, companies must take responsibility for managing packaging waste, which often leads to higher recycling rates and more sustainable packaging designs. As more countries adopt EPR regulations, brands must adjust their packaging strategies to comply with these new laws.

4. Inventory Management: Reducing Excessive Packaging

Effective inventory management can significantly impact the sustainability of packaging. By optimizing packaging production and reducing excess inventory, companies can avoid the waste associated with overproduction. Many manufacturers are now focusing on producing just-in-time packaging, aligning production with demand to reduce waste and lower storage costs. This approach not only saves resources, it also helps reduce the environmental impact of unused packaging that would otherwise end up in landfill. Brands can also benefit from innovative packaging designs that require less material, thereby reducing waste and maximizing efficiency.

Packaging sustainability is an ongoing process. As the industry evolves, brands that prioritize these key factors will not only contribute to a cleaner planet but also gain a competitive advantage in the growing market for eco-friendly products. By addressing these four key issues, companies can take meaningful steps toward more sustainable packaging solutions.