Why Your Product's Packaging Is as Important as the Product Itself

Your product's packaging is meant to communicate a purpose: what your brand stands for and what it means for your customer.

What’s something you immediately notice when it comes to packaging? The more qualitative the product, and the more well-known the producer of that product, the higher the quality of packaging. Have you ever heard of the “paying for the label” concept?

Every year, 95 percent of new products fail. The reason is simple: Most customers don't have the time or energy to weigh the advantages and disadvantages of the products in their shopping carts, so they use a shortcut to make their decision. That shortcut is your product's packaging.

Packaging is powerful because it tells consumers why your product and brand are different. Apple is known for its clean, minimalist packaging. If you've ever watched an unboxing video for a new iPhone, you know people love Apple's packaging.

Great packaging is especially significant for growing startups because it can have a direct impact on sales and a company's overall appeal. Packaging can continue to influence a company's sales as it grows larger, too. Poor packaging can have an even more dramatic effect. 

How to Design Packaging That Makes an Impact？

All startups want to achieve the instantly recognizable, and that type of brand power starts with a product's packaging. How can you make your packaging stand out from the competition?

Know your demographic. 

Make cheap packaging look chic and personalized. 

Make the package part of the experience. 

Consider eco-friendly options. Packaging that's recyclable or reusable is always a reason for a consumer to choose your brand over your competitor's.

Remember, your product's packaging is meant to communicate a purpose: what your brand stands for and what it means for your customer. Don't miss this opportunity to create a lasting impression on the shelf and in the minds of your customers.