Views:483 Author:Site Editor Publish Time: 2021-02-02 Origin:Site
On a global scale, the packaging industry is the birthplace of a huge economy. Consumer trends and industry trends in packaging have promoted the growth rate of the world packaging industry. It is necessary to summarize the main trends of the packaging industry in 2020.
Every industry has megatrends. That means overall changes in the marketplace that affect manufacturers’ product placement and presentation. At the forefront of today’s market change from brick-and-mortar stores to e-commerce is a definite swing in how every type of product is getting packaged, labeled and offered for sale. Here are the top packaging trends for 2020.
2020 is the beginning of a new decade, and it will be dominated by the digital world. Digital printing uses computer generation as the main mechanism behind designing physical product packaging and creating images or graphics that control its appearance. It can be said that digital printing affects every part of today's packaging, and there is no sign of stopping. Compared with mechanical processes such as typesetting, digital printing gives packers more freedom in personalization and customization options. In the past decade, most packaging companies have switched from analog to digital. Statistics show that by 2024, it is estimated that the global digital printing and packaging market will reach 28 billion US dollars. This proves the major trend changes in the packaging industry.
Digital printing makes it much easier to customize packaging and add personalization to products. This trend has been established for several years and will have a major impact on the industry in 2020. Personalization allows a company to enhance its name and brand in a powerful way to stand out from the competition. More and more brands are even beginning to use packaging to target highly targeted markets. Personalization is the main trend of packaging in 2020, and it will definitely remain for some time.
For more types of packaging, "less is more" is a motto. The minimalist product packaging is favored by conscientious consumers, who prefer products without redundant packaging and protective measures. This trend is particularly evident in the modern food packaging industry.
Simple packaging works well because it is simple. Consumers like simplicity and economy, which is one of the reasons why kraft paper packaging is so popular. This is a counterattack against unnecessary excess.
Minimalism also affects product labels. People resist information overload. Labels that are well-printed and too detailed will be rejected. Packaging with simple labels can tell consumers directly and simply what the product is and what the product is for them. This is a popular trend today.