How to elevate your brand in printing & packaging industry

From zero waste and edible wrappers, to biodegradable plastics and compostable materials, there`s a growing focus on packaging that`s good for the environment. What`s new for 2020 is an emphasis on elevating both the look and message of sustainable packaging. As the cost of eco-friendly materials - such as soy-based inks and edible rice elements - continues to come down, we`re going to see more innovative, earth-friendly designs, like colorful, biodegradable stand-up pouches for pet foods or striking 100% recyclable milk cartons that you`d never guess were made of raw cardboard from pulp trees. It sounds futuristic, but an era when you can `have your food and eat the wrapper too` is just around the corner as more companies experiment with bold new edible packages made from natural potato, rice paper, seaweed, wax-coated sugar and tomato-based materials.

Innovative concepts are combining unique uses of paper with bright colors and exciting logomarks, completely transforming the way greens are presented in grocery stores. The more you aspire to elevate your brand, the more you start to change the playing field of an entire industry.